Google Search Numbers!

It is 11:oo Saturday night June 16 and I am just answering emails and thanking people for placing orders from the USA, England and Australia which were placed while I was watching the Sat night movie on televison. The closest order to my location was for a custom made opal ring from a lady who lives about 50 minutes drive from my house.

The customer wants to know when she can get it delivered but she probably doesn't know how close we are.

My customers come from all over the world: Switzerland, Russia, South America, Asia and the far outback regions of Australia as well as the UK and the USA.

One day I received an order over the internet from a customer who lives about 15 minutes drive from my premises. I had a friend visiting and I asked if he would drop it off.

Without letting the customer know that we were in Australia let alone the same location my friend delivered the piece of jewellery in less than 30 minutes from the order. He is a real estate agent and was all dresed up in his usual dark suit and tie. That was fun!

What I am so excited about at the moment and I just have to blog on about is that I just check to see where http://jewelleryexpress.com.au is on Google at the moment - I do that all the time as most website owners might do as well.

Search engine results may vary from minute to minute these days but one thing is certain, the major search for an Australian jewellery website is for the search term "jewellery." My mentors, with nearly ten years of internet search engine optimisation experience, told me that I would never get high Google ranking for a major search result such as that.

My friends, tonight for the search term "jewellery"on a world search from Australia which had 116 million results my site ranked number 21! Let me say that again 116 MILLION! and we were position number Twenty One!

There is an internet god after all! I am not looking for weeks and weeks now as I want to live this moment!

Regards,

Gary Hocking

Marquise Diamond Cut

When a diamond cutter has a piece of stone to cut he naturally thinks of getting the most money from the cut. So he thinks of a round brilliant cut first as that is the most common, profitable and popular cut. But what about if he has a piece that is long then he must make a decision: cut a marquise shape or cut it down into perhaps more than one smaller stones. Smaller diamonds are not worth as much as larger ones. A one carat round brilliant cut diamond is worth say $600 but you might only get $450 for a full carat weight of very small stones!

But a marquise cut, sometimes called the navette cut, is not worth as much as the same weight in a round so the decision is a considerable one. They generally do not have as much brilliance as a round cut stone.

The marquise is the elongated or stretched looking shape. It was supposedly designed for Louis XIV. Because of the shape of a marquise cut stone an effect known as the bow tie effect occurs. This is a dark area in the centre which resembles a black bow tie. It will almost always be there and is a negative quality which is worse sometimes than other times. You mightn’t have noticed before but you will now. It happens in pear shapes as well.


The Marquise cut is most often in a proportion of 1:2 or the width is half as long as the length. Although it is not the cut that the diamond cutter wants to make, and it is harder to cut and even worse the pointed ends are more easily broken, it nevertheless may end up being the most profitable for him.

It lends itself to wonderful settings and suits some long fingers admirably. It is different and we all don’t want to wear what our neighbour is wearing. If you like it, and I just love it, then you are going to be exceptionally happy to get a higher quality diamond for 10-20% less than you are likely to pay for a round cut.


It is one of those diamond shapes which are ideal for running up and down the finger. Just today I was handed a lovely marquise to design and make into a ring. The husband who gave me the ring wants it made so that it goes across the finger. I first asked him how big his wife was. As he didn’t know her ring size I wanted to form a picture of her in order to make up my mind what might suit her. Tall lady with long fingers then there is no decision to be made up and down the finger will look lovely.

It turns out that she is tiny with small fingers and he subtly indicates that she was thinner once a long time ago. I make up my mind that it should be set almost diagonally across the finger. That’s a kind of compromise just in case she turns out to be wider than she is high!
I'll keep you posted on what I make her.

Don’t dismiss the lovely, elegant marquise cut because of the bow tie, or the fact that it is easily broken. If set well and looked after as it should be it will look just stunning!